As a specialist DevOps consultancy, ECS Digital often finds itself at the forefront of new and emerging technologies. We work with clients that aim to solve ever more complex problems and have established a history of working with industry-leading software vendors in response to the tools required to tackle these problems head-on. This has enabled ECS Digital to become intrinsically linked to the ever-evolving nature of the business software world.
What we’ve come to realise is that there is a natural lifecycle to the software vendors we work with. Some will grow quickly, establishing themselves as leaders in their market, and will eventually go public in an IPO. Some will fail, falling away as victims of the marketplace. And some will be acquired by another software vendor to be included in a wider portfolio of products. This is a common trend, as we have seen with GitHub joining Microsoft and Red Hat becoming part of IBM, both in multi-billion-dollar deals.
And this trend continues, with CloudBees and their recent acquisition of Electric Cloud.
Electric Cloud is the second business to be acquired by CloudBees – Codeship, a continuous integration and continuous delivery firm, being the first in 2018. These deals pair nicely with two of the end-of-life cycles outlined earlier. They also affirm CloudBees’ overall strategy of acquiring smaller, specialist software companies as a way of bringing onboard expertise missing from their current offerings.
In the words of Andy Cureton, Managing Director and Founder of ECS Digital:
“Combining CloudBees and Electric Cloud gives the combined entity the capability breadth to compete against the AWS CI/CD stack and the Microsoft CI/CD stack prevalent on Azure. Combining the feature depth of multiple tools in a seamless capability that is platform agnostic also gives a powerful alternative to those with a brown field site, as well as addressing concerns around vendor lock in (particularly on Cloud)”.
Phil Drouet, Head of Channel at ECS Digital, agreed with Andy, adding that today’s software landscape enables users to “build their own pipeline and pick their own tools. Whilst it may seem that choosing one ‘continuous delivery powerhouse’ limits your choice, this is offset by integrated systems and better experience. At the end of the day, you don’t want every development team to have their own tools. I have no doubt that enterprises will see this as a good thing, a credible alternative to having to buy everything from different places”.
Is CloudBees the holy grail for CI/CD software?
Electric Cloud is a known brand in its own right, with Gartner positioning them as a leader in its Magic Quadrant for Application Release Orchestration just last year. By acquiring Electric Cloud, CloudBees have strategically strengthened their position in the CI and CD space, as well as allowing them to enter the end-to-end solution market. This will help protect them in a marketplace that is increasingly offering these solutions when migrating to the Cloud.
Not only are they home to the enterprise version of Jenkins, they now have a compelling brand story within the CI/CD and release automation arena. What’s more, these products can now be combined into a single suite, offering the holy grail of product portfolios, without the complexity. In the words of Sacha Labourey, the CEO and co-founder of CloudBees:
“As of today, we provide customers with best-of-breed CI/CD software from a single vendor, establishing CloudBees as a continuous delivery powerhouse. By combining the strength of CloudBees, Electric Cloud, Jenkins and Jenkins X, CloudBees offers the best CI/CD solution for any application, from classic to Kubernetes, on-premise to Cloud, self-managed to self-service.”
The joining of CloudBees and Electric Cloud will unquestionably result in a stronger product set, and thus a stronger brand for those looking for a CI, CD and release platform partner. Electric Cloud evidently feel the same, as being a previously well-funded vendor meant that this acquisition did not come about as a result of them struggling in the marketplace. Much the opposite; “it will strengthen the market for them as a unit and give CloudBees (and now Electric Cloud) another revenue stream” (Phil Drouet).
And it benefits users too, as noted by Christina Noren, Chief Product Officer, CloudBees:
“Having the Electric Cloud offerings under the CloudBees umbrella gives companies a greater ability to manage the delivery of value to customers.”
Having CI and CD solutions under one banner may mean customers come to rely on CloudBees. But where monopolistic powerhouses have spelt doom for innovation in other markets, in this case, Andy Cureton sees this as “giving back control” to the customer. It’s a holistic offer that means customers lessen the risk presented by multiple vendors and unintegrated systems.
What this acquisition means for partners
Being the Service Delivery Partner of the year for CloudBees, and with a partnership stretching back many years, we will inevitably see a shift in what we will need to provide following the integration of Electric Cloud.
Part of this shift will involve witnessing new challenges emerge, especially during the ‘settling in’ period where the merging vendors decide upon strategies, personnel and technical directions. We’ll also be keeping an eye out for any innovative products born from this acquisition and look forward to introducing these offerings in future projects. Whilst nothing has been confirmed, we imagine CloudBees will begin to release more information regarding their new direction towards the end of the year, timing it nicely with their annual DevOps World | Jenkins World | CloudBees conference – this year taking place in sunny San Francisco and Lisbon, Portugal.
Despite the turbulence that may occur, working closely with partners in the DevOps software world, and having a legacy of trust and reliable support, we are best placed to deliver the same high-quality service support to software vendors at times of change. And thanks to our existing relationship with CloudBees, we are able to upskill our team at pace. We can get ready to hit the ground running as new tools and technology emerge as a result of this deal.
Not only has their recent acquisition piqued industry interest, CloudBees have reaffirmed themselves as a technology vendor to watch. Not only are they bulking up their market presence, they are also providing customers with an extensive offer in the CI/CD and Release Automation space. And since this new option will be simpler and more robust, more customers will no doubt be drawn to this valued convenience. After all, complexity is the killer of progress.
If you’re yet to reap the benefits of CloudBees and Electric Cloud for your business, talk to a member of the ECS Digital team today.
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